Having an e-commerce section on your company's website allows you to sell products 24 hours a day, which can have a critical impact in the organization's financial health. While you can often set up a basic e-commerce page on your own or with the help of an IT professional, you may want to eventually consult with an industry expert to ensure that you're getting all that you can out of this content. A digital experience agency can help companies in a wide range of ways, including taking a look at their e-commerce situation and trying to improve it. Here are some improvements that can result from this partnership.
Better Navigation
You might feel as though it's easy to get around your e-commerce site because you've used it a lot, but you need to remember that many people who want to shop from you will be first-time visitors. If your navigation isn't simple, it can cause people to look for similar products elsewhere. Often, companies make the mistake of being too complicated with their navigation, and this can be to their detriment. Your digital experience agency will take a comprehensive assessment of your site and make suggestions about improving — often in the form of simplifying your navigation.
Product Descriptions
When a prospective customer lands on your e-commerce site, he or she needs to be able to learn a lot about any given product. Some companies fail to provide helpful product descriptions — perhaps writing these descriptions in an unclear manner or providing too little information. A poor product description may make a would-be buyer hesitant about completing the purchase. Your digital experience agency can look at the caliber of your product descriptions and rewrite them, as necessary.
Photos
You should never underestimate the value of high-quality photos of the products that you're selling through your e-commerce page. Customers want product photos that they can enlarge to see specific details, as well as a photo gallery that will allow them to view products from different angles. If you fail in this area, customers are apt to do their business on a different website. When you hire a digital experience agency, its reps can retake all of your product photos and most large, high-quality images on your site. The differences that you can experience as a result of this partnership can be evident. You'll likely notice more purchases through your site, which will result in more revenue.
Share3 September 2019
Businesses come in all shapes and sizes. They provide us with all of the things that we need each day to live the lives we are used to. Are you considering starting up a business of your own? Do you have a hobby, interest, or skill that others could benefit from? Having watched as my son build a concrete finishing company from scratch, I have witness what persistence, patience, and hard work can do for a person. My blog focuses on what it takes to start a business and what you must do to ensure that your business is on a path to success.
