When setting up a booth at a trade show, your goal should be to impress the trade show visitors, as 88% of them personally have the purchasing power required to invest in the services and products you are offering. Since you may have a lot of competition, you should definitely consider investing in banner stands, as they can quickly draw the attention of those who are passing by to your booth. If you want to make your investment last, here are 3 ways you can protect your banner stands from regular and normal wear and deterioration.
Protect the Edges
Regardless of whether you have decided to invest your money on metal or plastic banner stands, the most vulnerable parts of the banner stands will be the edges and the corners, which can be easily scratched or damaged when being moved. There are several different ways you can protect the edges of the banner stands. They include:
Don't underestimate the amount of protection that a little bit of tape can provide. The tape will prevent the metal or plastic stands from being scratched and damaged by minor accidents. Once you rip the tape off, the stands will look as good as new.
Apply a Layer of Waterproof Coating Overtop
Depending on whether the trade shows are going to be hosted indoors or outdoors, you also need to prepare your banner stands to withstand different types of weather conditions. In particular, water damage tends to be the most common problem that most people run into. Water damage from rain or snow can easily ruin banner stands that you may have invested a fortune in, so you should always apply a layer of waterproof coating on top of the stands the moment that you get them. Water can either cause the metal to rust or may even cause colors of plastic stands to fade.
There are a lot of different waterproof sprays that you can buy at a local grocery store. Depending on the type of material that the banner stands are made from, you can even apply a layer of wax overtop the banner stands. Any type of wax will do the job although many people recommend using beeswax. Allow the wax to fully dry before you put the stands in storage. The waxy layer should wick away moisture and water off of the surface of the stands immediately.
Store the Banner Stands Properly
What you do with the banner stands when you're not using them will also severely impact how well they are maintained. In particular, it's crucial that you store the banner stands properly. Purchase a proper case for the banner stands in order to protect them from the elements when they are not being used. Make sure that the cases have cushioning on the inside.
In addition, store the banner stands in a climate-controlled environment. You want to make sure that the humidity and temperature of the storage space is rather consistent at all times. Fluctuating temperatures and humidity will cause condensation to build up on the surface of the banner stands. If the stands are made from metal, this can result in corrosion-related problems.
Conclusion
Quality banner stands can be quite expensive. You definitely want to make sure that you make the effort to protect and maintain your banner stands. With just a little bit of effort, your banner stands can last a long time. Keeping the stands in good condition is also beneficial for your business because a worn down stand will reflect poorly on your business' image.
Share3 February 2016
Businesses come in all shapes and sizes. They provide us with all of the things that we need each day to live the lives we are used to. Are you considering starting up a business of your own? Do you have a hobby, interest, or skill that others could benefit from? Having watched as my son build a concrete finishing company from scratch, I have witness what persistence, patience, and hard work can do for a person. My blog focuses on what it takes to start a business and what you must do to ensure that your business is on a path to success.
